Ed sat down for a few minutes to answer questions about Bokser Home, himself and the future of the brand
Why did you start Bokser Home?
To put it simply, I want to help more people love their bedding. High quality, responsibly sourced, well-designed bedding does not need to be crazy expensive. We set out to make the highest quality bedding at the lowest possible price, and we did it. I can confidently say we have the best product on the market at the best price.
What makes Bokser Home bedding so great?
When we develop new product for the line we ask ourselves a few questions; are we using the best raw materials, are we proud of our supply chain and is our product fairly priced? If we can’t enthusiastically answer yes to all of these questions, we go back to the drawing board.
For our cotton-based products we only use 100% long staple cotton that is OEKO-TEX certified. Long staple cotton is the best available cotton in the world, at only 3% of the global supply it is also very special and creates fabulous sheets. Our linen is sourced from France, they make the most incredible linen, and is also OEKO-TEX certified.
What does Responsible Sourcing mean to you?
I want to feel good about the product we make, and I want our customers to feel good about their purchase. For example, our down products are certified to the Responsible Down Standard and they define responsible as being “morally accountable for one’s behavior”. I love this definition and we’ll never sell anything that I am not proud of.
Where did the name Bokser Home come from?
I get that question a lot and actually wrote a blog article about it, check it out here.
What were you doing before you started Bokser Home?
Prior to starting Bokser Home I spent 14 years at Target. I worked in several different merchandising roles across Apparel and Home. My last 4 years at Target were spent as the Director of Merchandising for bedding, so I’ve been working in this category for several years now. Prior to joining Target, I worked at the Human Rights Campaign for a couple years after college. This experience shaped my perspective on diversity, inclusion and equal representation. If you’re not familiar with HRC, look them up they do amazing work.
What do you do when you’re not working?
My husband, Paul, and I live in Minnesota, so we do our best to take full advantage of the summers. My parents live on a lake in northern Minnesota, so we spend a lot of time on the water in the summer months. We have a dog that we absolutely adore…Paul is dying to get another dog but the idea of having another 70-pound dog feels a bit overwhelming. We love to travel, love good food, and have a group of some of the best friends a person could ask for.
What’s next for Bokser Home?
We have some exciting things planned for 2019, nothing I can comment on yet but watch for some exciting announcements later this summer/fall.